Architects must take a dual approach — one that realises the client’s vision with heart while keeping the realities of building front of mind — Philip Graham, associate director at Salmond Reed Architects, tells Build and Renovate.

A truly protean architect, Philip Graham is skilled across residential, commercial, and heritage architecture and has been involved in many award-winning projects. And that adaptability and experience remain cornerstone values after 25 years of great architecture.

“We get to work on a diverse range of projects, each project brings its own unique challenges and opportunities, no two are ever the same,” says Philip. Despite the range of projects, his core philosophy remains steadfast: to create spaces that are both beautiful and functional. “Simple, elegant, functional, beautiful spaces; that is ultimately what we are after, a great place for the client to live.”

Salmond Reed Architects, with its established reputation, continues to evolve while staying true to its roots. “We still have a strong heritage background and that’s something we’re proud of. At the same time, our contemporary architectural work is thriving.”

For Philip, style is not something imposed – it’s something that emerges naturally. “In today’s fast-paced digital world, it’s easy to get swept up in the latest architectural trends, but many of those fade within just a few years. We’ve seen how quickly trend-driven designs can date.

“What we’ve learned is to stay grounded – to look beyond the moment and focus on what truly matters: people and place. That’s why we focus on creating spaces that are deeply personal and tailored to each client’s lifestyles and values.

“When a design truly reflects who someone is, how someone lives, it becomes timeless – it doesn’t go out of style because it’s rooted in authenticity. Every project we undertake is bespoke, considered, and crafted to last.”

Salmond Reed has an extensive portfolio of successful heritage alterations and adaptations. The award-winning Allendale House and Annex project in Ponsonby, Auckland, is just one of many projects Philip and the firm have tackled. The Category One 19th-century Italianate building is now home to Foundation North, the nation’s largest philanthropic funder.

“We approach each building with respect for its story,” Philip explains. “A 1960s mid-century home requires a different design response than a Victorian villa. It’s about knowing how to tastefully blend, harmonise and contrast between old and new.”

Philip says New Zealand’s pioneering spirit, geography, and appreciation for our heritage combine to form a unique architectural style. “We’re an innovative people and always have been. We import and borrow a lot, but we always make it our own. That’s what gives New Zealand architecture its unique character.”

He advises all emerging architects to stay curious, open-minded and in touch with the wider industry. “You’re designing the spaces where people live their lives. So, understanding how people live – their routines, values and aspirations – is essential to good design.”

While acknowledging that engaging with an architect comes with costs, Philip believes the value is clear. “Building beautiful, lasting buildings takes time and skills. Unfortunately, architects contribute to a relatively small portion of the built environment – and you can often tell which buildings were designed with care and which weren’t.”

Ultimately, Philip believes architects hold a unique and privileged role – one that goes far beyond building in brick and mortar. “We’re not just designing buildings; we’re shaping the way people live, connect and experience the world around them.

“It’s an incredibly personal process. You’re invited into someone’s life, their routines, their dreams, their challenges – and you help turn that into a space that supports and inspires them every day.”

It’s a responsibility he doesn’t take lightly. “There’s something really special about that level of trust. It’s intimate, but it’s also an honour. To be part of someone’s story in such a lasting way – that’s what makes this work so meaningful.”